Kweichow Moutai Co undergoes strategy U-turn
08 May, 2019
China’s love of a fiery grain liquor made Kweichow Moutai Co the world’s most valuable alcohol distiller, and the company’s approach has been to milk that demand for all its worth.
Kweichow Moutai to expand into Europe
26 April, 2018
Chinese distiller Kweichow Moutai Co. has outlined plans to expand sales overseas using the UK as a launch pad into Europe.
Digital Edition
Comment
Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
