China’s love of a fiery grain liquor made Kweichow Moutai Co the world’s most valuable alcohol distiller, and the company’s approach has been to milk that demand for all its worth.

Chinese distiller Kweichow Moutai Co. has outlined plans to expand sales overseas using the UK as a launch pad into Europe.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Danil Nevsky and Laura Grassulini

Is the golden era of cocktail competitions over?

Danil Nevsky and Laura Grassulini discuss the current landscape of cocktail competitions – and what comes next

Instagram

Facebook